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BizReport
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News & Insight for Online Marketers
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40% of smartphone users have redeemed a coupon via mobile
A new survey from CouponCabin.com reveals that mobile coupons are fast becoming popular with bargain-hunting consumers. Today, four out of ten smartphone users have redeemed a coupon on their mobile device.
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Gain instant Facebook Fans in-store with the Like Machine
A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if they're not armed with a smartphone or tablet. I caught up with Will Damhuis to see if businesses like his Like Machine.
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Consumer survey reveals increasing comfort with online banking
Consumers are more confident with online banking, reveals a survey by digital and direct agency Rosetta, with over half now preferring to do their banking online.
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Why gaming keeps growing in the US
It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to game...to kill time.
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Ford moves into reality TV realm with new series
Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to engage new and existing customers with Ford's first all-electric, no gas vehicle?
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DoubeVerify's AdView ups the measurement ante
This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings.
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Survey: 70% of social media complaints ignored
Social media is increasingly becoming the go-to place for consumers to make complaints or seek out customer service, but A T Kearney's Annual Social Media Survey reveals that many companies are ignoring this fact.
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Genome: Yahoo's answer to big data analytics
With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.
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