| When to Hire a Professional SEO Firm? |
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When to Hire a Professional SEO Firm?In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found on the web – they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results. So, the question comes down to what is in your company’s best interests? Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program. |
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